Australia's New Campaign

Australia has rolled out a new tourism campaign that has garnered a bit of controversy. The "So where the bloody hell are you?" campaign has hit a snag in Canadian and British soil, and apparently now with some groups in the United States as well, claiming that the catchphrase is too in-your-face at best, a total insult at worst.

I frankly don't see the big deal about it, but your mileage may vary. You see the website and ad can judge for yourself over at:

http://www.wherethebloodyhellareyou.com